brand experience, Content Strategy, Customer experience, The Experience Advantage

The brand experience in the customer journey

brand experience
Author: Gabrielle O'Hare

The Brand Experience is one of the major focus areas of a content strategy.

This is the way your customers experience your brand in the context of their shopping mission.

Brand across the customer journey

When we plan content, we consider the way your brand is expressed across the customer journey.

We also look at how it needs to change to support the customer through the different stages of their shopping journey.

Your brand expression should also change across various channels and platforms so that you have a consistent and channel-specific approach.

Watch the Brand Experience video explainer

The following video goes into this in more detail. It uses actual retailer examples to show you a rich brand experience vs a more generic one.


If you’d like us to help you strengthen your brand experience, please get in touch by emailing¬†