Get off to a strong start in 2018 with our new webinar series.
Designed for retailers who want to improve their product-focussed content to support the customer journey across their site, platforms and social channels.
Thus 14th Dec: Future Facing Content Planning (Register here)
An introduction to the content planning hot topics that form the basis of any plan to improve content performance and improve cost performance
DRIVING YOUR CONTENT AMBITION
How to strengthen your brand status, improve customers ability to navigate and shop your range and add value to shoppers
The new way of planning content that will dramatically increase the number of usable assets you get from the content production process
How technology improve the process and how to manage resource to enhance creativity
Fri 12th Jan: Modular Content Planning (Register here)
Explaining the concept of modular planning. The new planning concept that enables organisations to scale content production without scaling budgets.
HOW IT WORKS
What modular planning is and the why its essential for content scaling and personalisation
WHO’S USING IT
Who else is planning like this, and how are they benefitting.
MODULAR PLANNING FRAMEWORK
Guidelines for how to incorporate Modular Planning into your production process
Fri 2nd Feb: Personalising Content (Register here)
Personalisation technology is here today. We look at how this changes the content planning and production process.
THE CUSTOMER VIEW
How and where personalisation changes the customer experience
DEFINING THE JOURNEY
How to map a personalisation strategy into the customer journey
CREATING PERSONALISED CONTENT
Planning strategies for personalised content
Fri 23rd Feb – Scaling Content using Frameworks (Register here)
Why content frameworks are an essential tool for defining content needs across the customer journey and your platforms
HOW TO DEVELOP YOUR FRAMEWORK
A practical session that looks at a content framework and discuss how to apply it to your own range
How the Framework scales content and simplifies the production process
Fri 16th March – Building Rich Media into the Customer Journey (Register here)
How can you transform the customer experience to make it more engaging and drive more commerce with content
The Technology exists, what is it and how easy is it to implement
WHERE RICH MEDIA FITS INTO THE CUSTOMER JOURNEY
How to map the right formats into the right place
CREATING COST EFFECTIVE CONTENT
How to re-use existing assets to reduce the cost of implementing rich media