I’m delighted to announce that I have developed a new Content Strategy Workshop in collaboration with the DCA, which is open to both their members and non-members.

This half-day interactive workshop introduces new content planning models that will help delegates to understand and define their own organisation’s content needs and development plans.

Workshop agenda

Introduction to content strategy

What is it and why is it becoming so important to retailers

Getting the basics right

Prioritising product content and understanding what good looks like

Beyond the basics – building content into your engagement strategy

The next steps, incorporating customer shopping missions and the brand proposition into your content model

Fit for the future

Scaling content and driving production efficiencies

Who should attend?

The course has been designed for retailers who want to improve their product content for all or any of the following reasons:

  • To give their customers a better online and product experience
  • To drive sales and learn more about content performance & measurement
  • To increase value for money from existing content budgets


All models and presentations will be available for delegates to take back to the office with them.

Price & Booking details

The workshop takes place in London on 1st November 2017. For full details, prices and booking information, please visit the DCA here