Tim ran a great session in front of a full house, giving Chloë and I the chance to go into depth on some key issues around digital content.
Here’s an overview of Tim’s questions and the areas the session focussed on:
- What is product content and what role does it have in eCommerce?
- Mobile merchandising – how do you take a mobile-first approach to product content
- What data drives the decision making process when you are setting your content strategy?
- How do customer missions featured in the content planning process?
- How do you optimise your images within the site to improve performance
The session was a lively one, and as always, I was relieved that there was plenty of questions and participation from the audience, demonstrating the growing interest of retailers in this area.